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Search Engine Writing Skill

Posted by Ranjitsinh Chauhan Thursday, May 26, 2011 0 comments

Writting Skill

We all know that search engines thousands of visitors in a short period of time can lead to a site, but received only a few of us really want the kind of traffic. Organic search traffic for your blog search, although some councils blogs that can help you:

Long Tail
In the past I blogged about going after long tail keywords because they are much less competitive, but many of you really went after them? HitTail how the program so as not in competition, you drive tons of traffic data which can then find are great. Like all blogs TechCrunch and I adjusted the majority of their search traffic comes from long tail keywords Mashable. How long tail keywords adding up to 10,000 or even 20,000 per day for this blog may be surprised by the results of search engines.

Visit the product Web site
If you're a blogger, you are probably products with an application for review, the killing is to get people to hate. In most cases these products or web sites are so popular, if you do not, they will not post more traffic, but some of these changes in terms of brand and drive thousands of visitors. Only YouTube Bebo, MySpace, Facebook, and look for words like ebuddy.
You must always talk in the market, but with the objective of the material that help your readers and search engines will not write a ton of hits on the blog's license.

Breaking News
The thing with the latest news, you just blog about it or you do not find love on the subject is too. Blog messages directly to you, except RHD and then there are tons of traffic data does not hit, but he was struck by yesterday for traffic per month. It is a good example for people who have blogged about the case every Utube.com YouTube. He phrase "utube" for tons of traffic. Our corporate blog, Pronetadvertising.com, we receive tons of research on utube.com words, even the really old news.
If you have a hard time news break, you can visit sites like TechMeme.

Linkbait
Links to websites and social quality of the editorial content is always a great improvement in search traffic. can lead Del.icio.us Digg, Netscape, and most importantly, thousands of links to such sites and thousands of visitors. If you write a guide or a list of how to improve the natural bonds of any research on your traffic site is an excellent opportunity to have the sounds. A simple way of knowing what works well on these social sites the opportunity to do some research and look for that in the past, very popular.

There are probably tons of other techniques for traffic to your blog can use the increased research, it's just the ones I have on a regular basis. Special methods you use to expand your search?

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All You Need To Know About Bounce Rates

Posted by Ranjitsinh Chauhan Saturday, May 14, 2011 0 comments

The bounce rate (BR) statistic has given webmasters unparalleled insight into the behavior of visitors to their website. It adds depth and intelligence to website analytics and offers the ability for webmasters to analytically measure the success of their landing pages and site content. But the term Bounce Rate is often misunderstood, even by the veteran webmasters and metrics analysts.

What is a bounce rate? And how exactly can it be used to gather meaningful intelligence from web analytics? This article will attempt to shed some light on this very valuable statistic. Statistical data and analytics are just figures and numbers that webmasters collect to gather information about the performance of their websites. Here we’ll precisely define BR and learn a little about the information it conveys:

Definition of Bounce Rate

Bounce Rate essentially gauges how interested a visitor to your site is in your content. When your sight catches a reader’s interest, they are more likely to explore your content and browse throughout the pages on your site, decreasing your BR. When your site does not interest a reader, they leave without browsing through many pages of content, increasing your bounce rate.

The BR statistic doesn’t necessarily capture the success or conversion rate of your website: it is simply a measurement of a user’s interest in reading the various pages of content on your site. Some sites are set up so as to convert without requiring the user to browse around; at the same time, some users don’t need to browse through a site’s content before converting.

Using the BR to increase the success of your site will require some important decisions about how you arrange content on your website. These decisions could be superficial, but they could also necessitate fundamental changes in your site’s design, layout, and page hierarchy.

The most basic information that Bounce Rate conveys is the percentage of users who didn’t surf past their initial landing page on your website. Put another way, BR captures the percentage of users who simply “bounced” off of your website before discovering anything other than the page that they landed on. A user might leave your site for any number of reasons, and every web user has a different approach to surfing the web. To truly use your BR statistic to your advantage, you’ll have to try to put yourself in the shoes of a visitor to your website.

The first question that most webmasters ask is,

What is a good bounce rate?

This is often a difficult question to answer because each website serves a specific purpose. There’s no specific percentage – 10%, 80%, 78.5% — that can be considered universally “good” for a BR. The first step to understanding this statistic is understanding how the statistic is derived.

Web users don’t punish webmasters by leaving their websites – they leave when they were unable to find the information or features that they were looking for.

Facebook Now decided TO pay 10 Cents to Its Users for watching certain ads…

Posted by Ranjitsinh Chauhan 0 comments

Facebook Now rewards certain users who watch certain ads on the site with facebook credits…Which can be used for purchasing goods on Facebook deals page… Facebook new Groupon like daily deals and services.. The Credits however, is not huge… Initially at least, the average ads will yield a 1 credit, which is equal to 10 cents…

You able to see mostly these ads in all Facebook games… Zynga, crowdstar, digital chocolate are participating game publishers… Facebook is trying to work with Socialvibe, Epic media, Sharethrough, and supersonic ads to serve Facebook credit ads on the program as well as trialpay, which will provide analytics..

Greenberg CEO of sharethrough, says that facebook’s this new move represents “a step away from interruptive advertising…” Dan Greenberg whose clients are Nestle and Microsoft, says his network won’t deliver traditional advertisings… But rather brand entertainment, which consumers will not only watch but share with their friends…

Giving Credits to consumers for watching ads is one solution for facebooks low CTR… this comes after expanded its crdits program last week to let credit holders to use their credits to buy real worlds goods. ..Prviously users who signed up for various programs like magazine subscriptions or bought outright could only able to buy virtual goods…

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Starting your SEO business: 5 Steps to Getting New SEO Clients

Posted by Ranjitsinh Chauhan Thursday, April 28, 2011 0 comments

Starting your own SEO business is an exciting new adventure. This is the first of a series of tips, steps, lessons, and tutorials on how to start your own SEO business. One of the many aspects of starting out as an SEO is finding clients. We’ve put together a list of five steps to start getting new clients, both for the near-term and long-term.

1) Get a website or a blog – If you don’t have one already, the fastest and easiest way to start is with a blog. With a blog, not only can you blog, but you can also add pages, such as a “services” page, “contact” page, etc. Buy a domain and get a web host, and host your own WordPress blog. This way all of your blog posts contribute to the content and indexing of your own domain that you can take with you even if you change web hosts. Make sure clients can easily email and call you, show that you are a real person. Don’t plaster your picture all over your site, because it’s not about you. Don’t forget to blog on your new blog. Blogging helps you learn as you think of what to blog about. Sometimes you can just start with an idea you might have from reading another blog post and continue the discussion. Lee Odden suggests starting by blogging about your niche specialty and even submitting to some of the SEO news sites.
2) Keyword List and Content – Create a keyword list (AKA keyword glossary) for reference when you blog, but also build content based on your keyword list. Write an article or web page for each keyword to start. Each of these should be useful, helpful, and interesting, and each creates an entrance page for potential customers to find you through the search engines and through pay per click advertising (use these as landing pages for specific terms). Add an image to your blog posts and pages to make it visually appealing. The more content you have, the more “doors” you have to your website based on different keywords and phrases. You’d be surprised at what terms people use and end up at your site. For example, we now rank in the top 10 of Google for “santa’s favorite cookie” because of a post about using Google to find Santa’s favorite cookie.

3) Local businesses – One of your best bets is going to be local businesses. If you need to get some quick clients you are going to need to find them yourself. Some will have a website, others will not at all. There are lots of approaches to contacting these businesses. I suggest you find a dozen or so businesses that you would like to approach. Set aside an entire day, about 30-45 minutes for each business. Look for their website, and check for a few simple SEO things, such as optimized title and header tags, content needs, backlinks, etc. and write up a few points for each business. Then start a keyword list for each business (SoloSEO has an easy keyword site scan feature) of keywords 2-4 words in length that you would think that most people would use if they were looking for their service. Be sure to include the name of their business and their domain name. Run a keyword ranking report and see how they fare in the rankings, and print out this report. Spend the next day visiting these businesses (dress nice, professional) and talking to owners and managers (be sure to bring business cards). Tell them you specialize in search marketing and whatever your niche is, and have a few tips to help their business. Listen first and see what their needs are and what they are doing about them, if anything. Give them your SEO suggestions for their site and the ranking report, and do it in a no obligation way. Briefly tell them what your services could do to help them out, and ask if they are interested in discussing it further. Be sure to do your homework on local search, and know what things they could do to jump into local search.
If the business does not have a website, suggest how a website could help them. Even if you don’t design websites, you can work with a business or individual that does and offer it as a service along with your SEO services.
4) Pro bono work – Find business associations or charities that wouldn’t ever really consider hiring an SEO, and do pro bono work for them. This gives you an opportunity to explain search marketing and optimization to them, then they in turn are in a position where they would recommend you to others. This also helps create a track record, so after you’ve done some work and helped increase rankings, traffic, and conversions, you can tell others what you did for them and use them as a reference. SoloSEO has a feature that will track site statistics over time (backlinks, pagerank, Alexa Rank) and you can save keyword ranking reports for comparing them over time.

5) Start networking – Plan now on attending SES New York and PubCon. These conferences are well attended by people just like you, some who have been doing it for years, some just as long as you, and others who are gearing up to start. Some SEOs will have so many clients they will be looking for someone reliable to pass on the overflow to. Go to as many sessions as you can and talk to speakers afterwards with real questions (not just hey, just wanted to meet you).
These steps you can start on today to get yourself ahead in the growing field of SEO. Of course there is much more work involved than this, but these steps are certain to get you to the next level in getting new SEO clients.

Starting your SEO Business: 10 Ways to Make Your Small SEO Firm Look Big

Posted by Ranjitsinh Chauhan 0 comments

Start Your Growth

Nowadays you don’t have to be big to get big clients. After 3 months of starting up (early 2006) our own web content firm (Applied Content), we landed a big deal with a Fortune 500 company (actually in top 30 though!). It’s not that we looked like a giant corporation, but we looked big enough to show that we cared about our business and about our image. Whether you are a business-to-business or business-to-consumer company, looking “bigger” or more professional will help you land bigger clients, and more of them.

Now for my top 10 list of ways to make your small SEO firm look big:

1) Show that you exist

You should exist more than having a website and a contact form. Preferably put up a phone number and an email address. Get a toll free number if you need to and have it forward to your cell phone. Show your office address, a physical location that someone could look up on a map and find. If you work from home, consider getting a PO Box, but get one that has an address instead of a box number (I think UPS is starting to do this).

2) Show that you actually work with clients

In the field of web content our clients don’t want us to tell the world we write their content, so we actually just “hint” at who our clients are (Fortune 500 company, a site listed in Time magazine’s 50 Coolest sites, other SEO firms, local companies, etc). If your clients don’t mind, I’d like to see the list, even a short (best of) list. If you’re doing SEO, what keywords is the client ranking for?

3) Clean Website

I can’t even count how many interested clients for our web content firm have called and said “I like how clean your website is”. It’s not perfect by any means, but yes it is clean and simple. Don’t have your 14-year old nephew design your site and don’t use clipart. You can find all sorts of free web templates, just make sure you customize them a bit so they don’t look “templatey”.

4) Nice Logo

You should have a logo if you don’t already, even if it’s just the name of your site in a nice typeset. We’ve used LogoWorks before, but I’d try a local design shop first if you can.

5) Link out

There’s a reason that Google et al. like it when you link out to authoritative sites, and for me that reason is because I want to know that you know your industry and resources.

6) Multiple author blog

Now not everyone can do this, but if you have someone else on your staff or even someone that remotely helps you out, even if its a Link Ninja, have them blog too. They don’t have to blog all the time (you should, at least once a week) but enough so we know you actually talk with other people.

7) Rank for your Business Name

If I am going to use you for SEO you’d better be ranked #1 when I search for your company name. Remember that Google et al. is not just a search engine, it is also a dictionary, phone book, map, and calculator.

Run a PPC ad for your Business Name

It won’t cost you hardly anything, especially if they use your organic listing (see #7). It tells me you are using pay-per-click like a smart business does, even if I don’t know what other terms you are advertising with.

9) About Us Page

Be personal about your company or yourself. How did you start, what makes your business strong, what are your strongest points, what makes you you? You can do this on a Contact Us page if you want. You don’t need to tell me about your family and your dog, but I do need to know you are real. I need to trust you.

10) Call me on the phone

Don’t email me, call me. When some contacts you, call them back before you try to send an email. Then send a follow-up email and do all your contact through email if you want. A phone call makes you real, that you are interested in providing your services to me, and you care about my needs. I think human nature now is email because it is easy, convenient, and you can actually think and re-think before the message is delivered. This also means, if you’re having potential customers fill out a form you want to ask for their phone number (maybe even require it).

I hope these tips will help you to be better, look more professional, and land more clients. Your potential clients do care what you look and act like, so you had better give it to them.

2011 Linking & Social Media Strategy

Posted by Ranjitsinh Chauhan Wednesday, April 27, 2011 0 comments

ll the major search engines (Google and Bing especially) have aggressively modified their ranking algorithms to ensure that their search results are uniquely pertinent to individual queries. In doing this, there were two significant algorithm shifts that we want to bring to your attention that happened in the last few months.

The first algorithm change impacts sites with duplicate content. Many of our clients are affected by this, and some have been penalized. For instance, if you have a site where you post a white paper with a summary, then also post this same exact summary text on many blogs with a link to the white paper on your site, you may be penalized by duplicate content algorithm changes, and loose rankings on certain keywords which were emphasized in the text. From now on, please rewrite the summary text so that it is more than fifty percent different from the original text. Another example of the penalty applies to ecommerce sites that resell manufacturer’s brands. If you use the exact text that the manufacturer supplied, this duplicate content issue will penalize your product descriptions, and you will need to rewrite them.

Take a look at the content that is duplicated on your own websites. You can use the www.copyscape.com website to see where you might have duplicate content.

The second large search engine algorithm change makes search more personalized. I have blogged about this in the past, and the change can be demonstrated by searching on Google, and on the left navigation bar, selecting the real time results, blog, or discussions. Now, more than ever before, social media appearance is playing a crucial role in search engine ranking. By making a small change in your work routine, you can make significant improvements in your search rankings by providing social referrals. Here are my recommendations that can help each of you generally improve in search rankings by always following white hat practices and never creating spam content or links.

Forum and Blog Participation:

In many cases, you probably already know the industry related forums and blogs that are most solicited by your clients. If this is the case in your industry, it makes sense for you to spend some time becoming known, and making a name for your company in these discussions. Comments on forums and blogs are very valuable if you keep the following things in mind.
- If you are joining a forum or blog for the first time, don’t automatically start promoting your products or services without first spending a few days familiarizing yourself with the others in the discussion.
- When you are ready to create or join in the discussion, wisely drop a comment into the discussion with a text-link to your website in the signature. The anchor text must use one of the chosen industry related keywords that are part of your general SEO strategy. However, always remember that your job in any conversation is to listen, to help and to get your message out only when appropriate. Just as you would not join a conversation at a party by announcing how wonderful your company is, you must first establish your expertise and brand before flaunting it in social media. Only one in about 10 of your social messages should be about yourself. Social media is all about connecting with your customers so that when they have a need for your products or services, they remember they have a friend on Twitter, LinkedIn, YouTube, or Facebook who specializes in that field.
- Sometimes it is very valuable and has wonderful results (not only for increasing the social references (links) to your website, but also for generating traffic to your website) if you have created a video, whitepaper, or well-thought-out how-to article that pertains to the subject, that you can link to in the discussion. Many people will click the link to get the free information.
- Another great source of social links or references for your site is the Yahoo Answers site. Take a look to see if there are already questions out there that you can answer. Try to be active on Yahoo Answers without doing self-promotion. The only links to your site should be in your signature

Create A Corporate Social Presence

Social networking websites are a tremendously valuable business tool. So, create a complete profile for your company on all of these social sites: Facebook, Twitter and LinkedIn. If you have videos, it will also be very beneficial to create a Youtube channel for your company. Fill in as much information as possible on each of these profiles. Next you have to begin actively using your profiles. If you are reluctant to do this yourself, please give us a call. We can help you though this. Once your profiles are up, you need to start using them. Many companies are reluctant to start a social profile if they feel it might sit dormant. One way to circumvent this is to connect your blog with your social profiles so that at least you are posting every time you update your blog.
- Create interesting posts abut important or newsworthy topics related to your industry on social networking websites and engage with your friends there.
- Use all the features of the social sites to increase your network by adding valuable friends.
- Create valuable tweets on twitter and constantly follow others in the hope that they will follow you, in an effort to build up your following. You can find related people in your industry on twitter by using free services like http://www.twellow.com.
- It is important to do as many posts as you can. For some this will be many posts a day, while others will only be able to manage a few posts a week.
- Vary your link-text as well as the URL you use to your website for the best results. Keep in mind that the appropriate content for the discussion may not always be found on the home page when you are joining the discussion to add links to your website.
- Post Blog Comments on industry blogs that interest you. Make sure that you leave your email and URL on those blogs. Only really informative comments will get readers of that blog to click through to your website. Note that sometimes blog owners sell or use your email for newsletters and other promotions, which you might regard as spam.

Using Your Corporate Blog

Now, more than ever, it is imperative that each company creates and frequently posts to a corporate blog. Even if you can only post once a month, at least you are reaching out to your customers and followers at that time. Blog posts can be just a few sentences, and sometimes they can be comments about other people’s posts that you cite. It takes minimal effort to post at least once a month.
- Please use the keywords chosen in the SEO strategy for the content and titles of each Blog post.
- Ensure that each post has industry related tags.
- Allow visitors to subscribe to your blog through email, and add the social plugin for your blog that allows visitors to “like” and “share” your blog post easily on social sites like Twitter and Facebook.
- Make sure you have the “allow comments” option turned on for your blog. In this way you can encourage interaction with your Blog visitors, and post their comments after you review. This is very helpful in building relationships with other Bloggers and potential clients.
- Monitor comments on your post regularly.

Other Social Tasks

Make sure that all your corporate emails use complete email signatures with your business logo and a link to your website.
Bookmarking your services on major bookmarking website like DIGG and De-lici-ous is very helpful. (create profiles on social websites like DIGG and De-lici-ous and post links on which your customers might be interested. Make sure that these links are public and these links should help your business to get more sales)
Create blogs on free blog hosting websites such as Google Knoll and create industry related posts. Don’t forget to add text-links to your website.
Let us know if you don’t feel comfortable doing this on your own. We can help.

Links from Partner/Associates/Friends websites:

Try to get links form all your partners, Business Associates, friends and franchise websites which include a description of your business.

If you need help setting up profiles or blogs, identifying good discussion groups, keeping up with tweets or posts, or developing your company procedures in this endeavor, please give us a call, and our social media experts can help you.

Essential eBook SEO Techniques - eBook Creation and Promotion

Posted by Ranjitsinh Chauhan 0 comments

eBook marketing is a fantastic way to promote products, services, and share knowledge with the online community, and a worthwhile addition to any marketing strategy. A well-written eBook can serve as trusted informational source for online potential customers—your website and company can benefit from creating and offering one for free.

It’s beneficial to create and market a free eBook for online customers—personal injury lawyers, for example, offer services in a highly competitive online niche. With no way of knowing how good competitor services are, customers have a difficult time choosing between lawyers. The eBook is also useful in a highly competitive niche where customers don’t care whose products to buy. eBooks are a great way to distinguish yourself from competitors by providing helpful information about your product or service, useful for customers, and great way to demonstrate expertise in your field. As a personal injury lawyer, it’s worthwhile to create a free eBook resource for your customers and make it readily available; customers are more likely to contact you for further information, purchase your product, or share the information with others—you’ll gain advantage over competitors and demonstrate expertise in your niche. eBooks make clear that you have an extensive knowledge of the law and offer real world information that consumers need to know and are looking for.

One personal injury attorney in Philadelphia experienced success after writing two very helpful eBooks titled “The 10 Biggest Mistakes That Can Wreck Your Pennsylvania Accident Case” and “Purchasing Auto Insurance in Pennsylvania”. He also chose to create a print version of the eBook, and distribute it publicly to bring visitors to the site. Both of these eBooks have proved to be very popular.

As a Philadelphia SEO company, we know how to create an effective eBook and how best to utilize it to promote and drive traffic to a website. Before creating an eBook for your customers, first decide what kind of eBook to create—a HTML or PDF eBook, and find a simple eBook tutorial to follow. You may choose to create a simple eBook in Microsoft Word and then use a free PDF converter to create the eBook, preserving all links, or seek help from a Philadelphia SEO company who can use InDesign for a unique and professional look, and help optimize your ebook during its creation. Your Philadelphia SEO company can also show you the real advantage of eBook marketing—getting traffic for it by submitting to free eBook directories and other places online.

Important eBook SEO Techniques: eBook Creation and Promotion

Keywords: After choosing your eBook topic, research and find out what common keywords people will use when looking for your eBook or website. A Philadelphia SEO company can help you choose which keywords are the most popular—they’ll need to be incorporated into the eBook text, and also used on the website page you create for its promotion. A good rule of eBook SEO is to avoid overusing the keywords you’ve chosen and keep your content meaningful—3% – 5% keyword density is best.

Title: Pay careful attention to the title of your eBook—choose a title (with appropriate keywords) that are most relevant to the topic of your eBook. If you’re writing an eBook to promote a brand new website, you may wish to include the website URL in the title.

Links: It’s a great idea to include relevant links in your eBook. Link to products offered, your website, etc… You’ll also want to promote your eBook on message boards, discussions, forums, ezines, social networking sites (on topics related to your eBook, with an included backlink to your website on every post. Backlinks are an important SEO tool, and crucial for driving relevant traffic to your website. Your SEO company in Philadelphia can help promote your ebook to directories, social sites, Facebook, LinkedIn, and other relevant places online—your Philadelphia SEO company will take their Alexa Rank into consideration.

Sales Page for Your eBook: It’s important to create a new web page for your eBook, a well-designed page with plenty of information about the book. This includes its features, benefits to readers, and testimonials from customers for credibility.

Using Your eBook to Build a Mailing List: If you don’t have a monthly newsletter or mailing list, start one—a newsletter is a simple way to keep your brand, message, or service in front of your audience on a regular bases, as well as build trust and offer quality information. Offer your eBook as a reward for visitors who join your mailing list or sign up for your newsletter.

eBook marketing is a great strategy to increase your business—versatile, portable, and convenient, ebooks are an instant access way to provide potential customers with what they’re looking for, and tell them more about yourself and your company. Add links to your website and promote various products in the pages of your book—provide value for your readers and prompt them to pick up the phone and call you, email, or visit your website for more information. A great marketing tool for any business or online company, contact a Philadelphia SEO company to include an eBook internet marketing strategy into your advertising plans, and reap the rewards.

The Business Line - Internet Marketing Blog

Search Engine Writing Skill

All You Need To Know About Bounce Rates

Facebook Now decided TO pay 10 Cents to Its Users for watching certain ads…

Starting your SEO business: 5 Steps to Getting New SEO Clients

Starting your SEO Business: 10 Ways to Make Your Small SEO Firm Look Big

1) Show that you exist

2) Show that you actually work with clients

3) Clean Website

4) Nice Logo

5) Link out

6) Multiple author blog

7) Rank for your Business Name

Run a PPC ad for your Business Name

9) About Us Page

10) Call me on the phone

2011 Linking & Social Media Strategy

Essential eBook SEO Techniques - eBook Creation and Promotion

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