The Business Line - Internet Marketing Blog

Social Media Optimization

While the world economy remains close together, companies are looking for innovative ways to spread brand awareness and market themselves looking for. While the power of social media has been overstated to some extent by expert and snake oil salesman, the truth is that social media campaigns can be an effective way to improve your bottom line. When implemented properly, can do social media marketing efforts to work wonders for any business. Many companies fail when it comes to launching a social media campaign because they will go into it unprepared. Here is a quick primer on how to work social media for you.



Getting Started
Obviously the first thing to do to set up accounts on a variety of social media platforms. Most people assume that social media begins and ends with the heavyweights like Facebook, Twitter and Google plus. These pages are a good start, but there are plenty of other sites you use to can increase your online visibility, depending on what type of business you run. Q & A sites such quorums are a more subtle way to market your business, and Pinterest is a rising star, the social media miracle for each brand can be independent of the industry, there is yet no German

Networking with your followers
When you're dealing with and will work alongside your chosen social media accounts, it time to start winning more and interact with your fans. The key is to create synergies by networking with like-minded individuals and businesses in your field. If you run an industrial sheet metal processing company, you are probably not much of your social media efforts by looking for people to get Kim Kardashian's Twitter account to follow. Think about what your customers are in addition to your specific brand or product names, and "how" to "follow" or other enterprises that provide goods and services interested.

Building the brand with giveaways
Far too many people go out of it, that all social media is about interaction, and nothing else. Communication is all well and good, but you should really use your social media reach to provide additional value to current and potential customers. If you deliver value to customers and supporters, they will always come back more and decide to do business with you eventually. Publication of links to helpful articles, tutorials and resources such as e-books that you should be published on your website or in other places a surefire way to attract a following.

The competition
One of the safest ways is to draw in new fans and followers on your social media accounts by competition-based promotions. Even the U.S. State Department is always one of the party. Try hokey promotions such as an essay contest where people write a "Top Ten" list of the things they love about your brand to avoid. A better route is to take a promotion running where users submit a creative use for one of your products or services, and the winner gets a prize. Everyone loves giving away free stuff, and something that can be trivial value in the long run more than pay for itself in the form of new customers has.

The Brass Ring: Viral Marketing
If you want to really start cooking with gas, but the most urgent way to raise your profile online and pull in new customers is through viral marketing. The wildfire-like spread of Internet meme is a perfect, non-commercial example of how quickly can hold an idea in the minds of the public to accept and become part of the largest pop-culture. Viral marketing is honestly the most difficult to carry out promotion technique successfully, and quite a few viral marketing campaigns have fallen flat on its face. It's kind of a shot of the moon, but a well done viral campaign significantly increase your visibility online, if you do it right.

Test, test and test Some More
Today online marketing is now so competitive that there's really no way, without extensive use of Web analytics to measure the effectiveness of your efforts be successful. In addition to split testing, web analytics give you a deep insight into what works and what does not. It is easy to set up a web analytics program with free services like Google Analytics and Piwik. If you need a fully functional solution that is found there is an abundance of managed analytics services that do all the grunt work for a reasonable price.

To re-evaluate and change
Culled with the feedback from your analysis and split testing, you can turn your social media efforts and try some different tactics for better results. Keep what works and ditch what does not. If it does not work the first time, try, try again. The important thing to remember is that social media should not be more out of you when you are put into it. Many small and medium businesses make the mistake of shelling out thousands of dollars over the months with little to be presented. The beauty of social media is that it can do wonders for your business on a shoestring budget. Invest your time in using social media for branding, but not allow it to be a bottomless pit.

At the end of the day, is not Social Media Marketing really that much different than traditional, offline "word of mouth" marketing of the way before the World Wide Web, there was a section of our lives. Instant, real-time communication through the Internet makes it easier than just speed up the process of communicating with your pool of potential customers. Remember, that honesty and upfront with your clients, your colleagues and your competition is the best policy, and you can be found online through social marketing platforms to be very lucrative if you get the swing of things.

Would you like to be a successful SEO? Well, who does not, is not it?

After being in the SEO space for more than 10 years ago I had the privilege of thousands of them. And like any industry, only a small percentage of them are managed effectively.

So it hit me ... why some of these SEOs are good at what they do, some do not? And after I about it for a while, I realized that it came to these seven habits.

First Effective SEO practice

It is not difficult to become a SEO. You can read about it online, you can buy a few books, and in a few weeks you will have the lingo down. At this point you can probably go through a few pages and tell them what they are doing wrong, but at the end of the day means you're a good SEO?

If you want to be good at SEO, you have to practice it ... and not only on customer sites. Create your own websites, build your own links and track your rankings. How do you learn what you get for your website to better help other people with their SEO.

The search world is constantly changing and it is impossible to stay up to date by reading news from the industry. You have no other choice than to practice them than to give you a better understanding of how you need to customize your concept to a higher rank.

Second Effective SEOs take risks

You have up to the limits! If you knew how many times I've been banned or penalized by Google and Yahoo for pushing the envelope, you would be shocked.

Now I say no way that you are doing something unethical or break Google's guidelines, but what I'm saying is that you learn, have to be aggressive.

If you're aggressive with your sites, you will learn quickly, which helps to increase rankings and what not. For example, you already know that white hat link building increases rankings. But did you know that if you build links with a slow and steady pace, you can place someone who builds the same kind of links too fast?

If I'm not aggressive with my link building, I would have never learned to know that You are not afraid to push the envelope.

Third Effective SEOs build relationships

People knew me in the SEO space for the use of social media sites to create links. I was the first SEO really use sites like Digg, StumbleUpon and Delicious. I was so good at one point I had to get a 75% success rate on the Digg homepage ... and there was upward from a top-100-I users.

How do I do that? Well it was not because these social sites I knew better than anyone else, but I just networked my way to the top.

By building relationships with other users on these pages, I was able to learn the ins and outs. That's what helped me to succeed.

Whether you are trying to better themselves on page SEO or link building, you should never stop networking. The more relationships you build, the better you are. For example, I built a relationship with a blogger 2 years ago and now he is writing a guest more than 40 popular blogs. Because of our relationship that he left me on these blogs, if he sees fit, and I do not even have to condemn, to do him a penny of this. He just does it because we are friends now.

4th Effective SEOs are creative

SEO is not new. Everyone does it, and there is not much that a secret these days. But the people who tend to really good, those who are creative, as you have a big advantage.

Remember Mingle 2? The dating site, which was bought by just to say hi ...

The guy behind SEO, Matt Inman could Mingle 2 get to become a popular dating site, because he leveraged quiz. Users loved these tests so much that after taking them, they would integrate their guests on her blog.

Matt is also the guy behind oatmeal. This site has a ton of SEO juice, because Matt is creative when it comes to link building. Whether Quiz, comics or anything he can think what he prefers Matt to do with SEO creativity.

If you are creative, they're using. It gives you a head start, but you have to move fast as the competitors to your creative tactics caught sooner or later.

5th Effective SEOs are analytical

The ability to rank keywords is one thing, but if you do not know what to rank you have no luck. The last thing you want is to spend your efforts on ranking for a keyword, do not increase your revenue.

Of being good at keyword research to conversion tracking, and even optimizing landing pages, knows what is good SEOs are not just for traffic. It's about increasing revenue.

Do not focus 100% of your time on building traffic only. Learn more about Web Analytics and focus on maximizing revenue. And stop it ... Track all that you can follow what. Of your competitors' rankings to what they do, the more data, the better you will be in decision making.

6th Effective SEOs use multiple tactics

SEOs have a tendency, one thing that helps increase rankings in the search and that's all they use. Whether it changes to an on-site SEO that really helps to link design. Do not get caught with a tactical ... even if it works.

When I started, I was caught with the tactics of reciprocal linking. My rank and explodes after a year to do it crashed search engines caught on it and my rankings. Then I concentrated my efforts on the construction of all links from high PageRank pages. This worked well because my PageRank increased by 8 and my rankings went, but search engines caught on that.

To make the point that I try is that you do not rely on a tactic to achieve high rankings. You have to diversify, as SEO is a constant game of cat and mouse ... even if you use ethical tactics.

7th Effective SEOs never rely on SEO

I know this may sound strange, but effective SEO knows, that you can not just rely on SEO. For example, press the Panda update a few pages, although they had good content. Many of these sites increased from the Panda, but it shows that you simply do not trust on SEO.

If you try to increase your traffic should consider, please, try banner advertising, email marketing, pay-per-click ads, and everything you can imagine. This will help diversify the channels that are driving your income so if something happens to your organic search traffic, you are still able to survive.

SEO is great, but you need to learn other marketing skills. I even began as an SEO, but these days I get most of my traffic through busy business development.
Completion

If you already have to follow the seven habits I mentioned above, great ... you are an effective SEO.

But if not, do not worry, because it is not too late to start. Just do not be hard to focus on all these habits at once, as it is, in order to conquer all. Instead, they hit one after another, until you complete the list.

Do you know any other habits, to make the effective SEOs?

These filtered words can hinder your SEO efforts, especially when it is used frequently in the page title. You are wasting valuable space effectively, especially in the title tag (which is usually greatest home run hitter of your website for SEO). It is recommended that these words from your title tag, be dispensed with if possible.





Below is a comprehensive list of words Ignored by Search Engines.

A

able about above abroad according accordingly across actually after afterwards

again against ago ahead ain’t all allow allows almost alone

along alongside already also although always am amid amidst among

amongst an and another any anybody anyhow anyone anything anyway

anyways anywhere apart appear appreciate appropriate are aren’t around as

aside ask asking associated at available away awfully

B

back backward backwards be became because become becomes becoming been

before beforehand begin behind being believe below beside besides best

better between beyond both brief but by

C

came can cannot cant can’t caption cause causes certain certainly

changes clearly c’mon come comes concerning consequently consider considering contain

containing contains corresponding could couldn’t course currently

D

dare daren’t definitely described despite did didn’t different directly do

does doesn’t doing done don’t down downwards during

E

each eight eighty either else elsewhere end ending enough entirely especially

etc even ever evermore every everybody everyone everything everywhere ex

exactly example except

F

fairly far farther few fewer fifth first five followed following

follows for forever former formerly forth forward found four from

further furthermore

G

get gets getting given gives go goes going gone got

gotten greetings

H

had hadn’t half happens hardly has hasn’t have haven’t having

he he’d he’ll hello help hence her here hereafter hereby

herein here’s hereupon hers herself he’s hi him himself his hither

hopefully how however hundred

I

i’d if ignored i’ll i’m immediate in inc inc. indeed

indicate indicated indicates inner inside instead into inward is isn’t

it it’d it’ll its it’s itself i’ve

J

just

K

keep keeps kept know known knows

L

last lately later latter latterly least less lest let let’s

like liked likely likewise little look looking looks low lower

M

made mainly make makes many may maybe mayn’t me mean

meantime meanwhile merely might mine minus miss more moreover most

mostly mr mrs much must mustn’t my myself

N

‘

name namely near nearly necessary need needn’t needs neither never

neverf neverless nevertheless new next nine ninety no nobody non

none nonetheless nor normally not nothing notwithstanding novel now nowhere

O

obviously of off often oh ok okay old on once

one ones one’s only onto opposite or other others otherwise

ought oughtn’t our ours ourselves out outside over overall own

P

particular particularly past per perhaps placed please plus possible presumably

probably provided provides

Q

que quite

R

rather really reasonably recent recently regarding regardless regards relatively respectively

right round

S

said same saw say saying says second secondly see seeing

seem seemed seeming seems seen self selves sensible sent serious

seriously seven several shall shan’t she she’d she’ll she’s should

shouldn’t since six so some somebody someday somehow someone something

sometime sometimes somewhat somewhere soon sorry specified specify specifying still

sub such sure

T

take taken taking tell tends than thank thanks thanx that

that’ll thats that’s that’ve the their theirs them themselves then

thence there thereafter thereby there’d therefore therein there’ll there’re theres

there’s thereupon there’ve these they they’d they’ll they’re they’ve thing

things think third thirty this thorough thoroughly those though three

through throughout thru thus till to together too took toward

towards tried tries truly try trying twice two

U

under underneath undoing unfortunately unless unlike unlikely until unto up

upon upwards us use used useful uses using usually

V

value various versus very via vs vs.

W

want wants was wasn’t way we we’d welcome well we’ll

went were we’re weren’t we’ve what whatever what’ll what’s what’ve

when whence whenever where whereafter whereas whereby wherein where’s whereupon

wherever whether which whichever while whilst whither who who’d whoever

whole who’ll whom whomever who’s whose why will willing wish

with within without wonder won’t would wouldn’t

X

none

Y

yes yet you you’d you’ll your you’re yours yourself yourselves

you’ve

Z

zero

Jobs' death was given by Apple in a statement late on Wednesday. The Apple.com website featured a black and white picture of him with the words: "Steve Jobs, 1955-2011."

The Silicon Valley icon who gave the world the iPod and the iPhone had resigned as CEO of the world's largest technology company in August and handed over the reins current chief Tim Cook.

A survivor of a rare form of pancreatic cancer, he was the heart and soul of a company that rival Exxon Mobil as the most valuable in America considered.

"Steve brilliance, passion and energy were the source of countless innovations to improve and enrich our lives. The world is infinitely better because Steve," Apple said in a statement announced by Jobs'.

"His greatest love was for his wife, Laurene, and his family. Our hearts are with them and all who were touched by his extraordinary gifts."

Job's health has been a controversial subject for years. His fight against cancer, had a deep concern for Apple fans, investors and board of directors equally. In recent years, board members also have friends confided their concern that jobs in his quest for privacy, was not forthcoming enough with directors about the true state of his health.

Well, despite the confidence of investors in Cook, who stood in for his boss in three leaves of absence, they stay there concerns about whether the company would be a creative force with which the will in the next year or so, without its founder and visionary in expected to remain the helm.

The news sparked an immediate outpouring of sympathy. Among other things, said Microsoft co-founder Bill Gates, he is ill-jobs "immensely".

APPLE, NEXT, IPHONE

A college dropout, Buddhist and the son of adoptive parents began Jobs Apple Computer with Steve Wozniak friend in the late 1970s. The company soon introduced the Apple 1 computer.

But it was the Apple II, which was a great success and gave Apple its position as a critical player in the then-nascent computer industry, which culminated in a 1980 IPO that made Jobs a multimillionaire.

Despite the subsequent success of the Mac, curds Jobs' relationship with top management and the board. The company removed most of his powers and then in 1985 he was fired.

Apple's fortune waned thereafter. But the purchase of NeXT - the computer company Jobs founded after leaving Apple - in 1997 brought him back into the womb. Later that year he was interim CEO and in 2000 the company dropped "interim" from his title.

Jobs also managed along the way was to revolutionize computer animation with its other businesses, Pixar, but it was the iPhone in 2007, that his legacy in the annals of modern history of technology cut.

Two years before the gadget that forever changed how people around the world access to and use of the Internet, said Jobs, as a sense of his mortality is an important driver behind this vision.

"Remember that I be dead soon is the most important tool I've ever had to help me make the big decisions in life," Jobs said in a Stanford start ceremony in 2005.

"Because almost everything - all external expectations, all pride, all fear of embarrassment or failure -. These things just fall away in the face of death, so that only what is really important"

"Remember that you are going to die is the best way I know to think about the case, you have to avoid losing anything. You are already naked. There is no reason not to follow your heart."

Remembrance site for Steve Jobs here.

If you would like to share your thoughts, memories, and condolences, please email rememberingsteve@apple.com

Heatmaps from user eyetracking studies of three websites. The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn't attract any fixations.

The above heatmaps show how users read three different types of Web pages:

* an article in the "about us" section of a corporate website (far left),
* a product page on an e-commerce site (center), and
* a search engine results page (SERP; far right).

If you squint and focus on the red (most-viewed) areas, all three heatmaps show the expected F pattern. Of course, there are some differences. The F viewing pattern is a rough, general shape rather than a uniform, pixel-perfect behavior.

On the e-commerce page (middle example), the second crossbar of the F is lower than usual because of the intervening product image. Users also allocated significant fixation time to a box in the upper right part of the page where the price and "add to cart" button are found.

On the SERP (right example), the second crossbar of the F is longer than the top crossbar, mainly because the second headline is longer than the first. In this case, both headlines proved equally interesting to users, though users typically read less of the second area they view on a page.
Implications of the F Pattern
The F pattern's implications for Web design are clear and show the importance of following the guidelines for writing for the Web instead of repurposing print content:

* Users won't read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won't.
* The first two paragraphs must state the most important information. There's some hope that users will actually read this material, though they'll probably read more of the first paragraph than the second.
* Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.

Detailed Scanning Behaviors
It's fascinating to watch the slow-motion replay of users' eye movements as they read and scan across a page. Every page has reading issues beyond the dominant F pattern I'm discussing here. For example, users scan in a different, more directed way when they're looking for prices or other numbers, and an interesting hot-potato behavior determines how users look at a list of search engine ads. We also have many findings on how people look at website images.

Full-day seminars at the annual Usability Week conference:

* Writing for the Web 1: Foundations of Web Content
* Writing for the Web 2: Presenting Compelling Content
* Writing for Mobile Users: Content Usability for Mobile Websites, Apps, and Email Newsletters
* Content Strategy, 2-day seminar (select cities only)

The biggest determinant for content usability is how users read online — and because people read differently, you have to write differently.