By the standards of most people, the Internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so the terminology is used to describe them.
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| SEO Vs. SEM |
I worked for three years as a webmaster. Ask a dozen people to define that term, and you will find a lot of different answers. A webmaster developers, writers, marketers, designers, usability experts, technical support people, and yes, including search engine optimizers can be a great team leader. Or she / he alone can perform all or some of those duties.
The same is true for search engine optimization. For many, the term is a new one, and they have no idea what it is that an SEO. For others, has become synonymous with SEO SEM - search engine marketing. In my opinion, there is a big difference between the two.
Search Engine Marketing
I see SEM as a rather broad term.are) in terms of increased profits. So SEO, SEM will be a subset of.
Aspects of search engine marketing search engine optimization which I consider to be beyond the scope will include the following:
Payments
It paid only a search engine or database that site immediately setting up a site so that it will be found by search engine spiders on its own, rather than the practice of adding the directory. In the case of some search engines and directories, paid inclusion is the only way to get listed. For others, it is presented as an option. If you are willing to pay, your site will be listed soon.
Traditional Advertising
The search engine results pages (SERPs), including the paid advertising.In other words, do you pay your web site or sends it to the ad.
Pay Per Click Advertising (PPC)
PPC ads are simple enough to look at. They are text only. PPC ad campaigns are completely controlled by the advertiser. You must decide which keywords to your ad, you write copy, and you decide you want to pay. And, as the name indicates, you only pay when someone clicks an ad and is brought to your site. Two main networks of PPC ads, run by Google and Overture, and each has its own advantages and disadvantages, but in both cases, a time (and money) spent a great deal of monitoring and adjusting such a campaign should be ready.
The advantages of these methods
In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you right away to increase your traffic and your visibility, and you spend a lot of money need not be a problem with this is the way to go.
Loss
You knew it was coming, did not you? Think about it this way: your time and money spent to bring people to your web site's. What they see when they get there? You have to reassure them, at least for the moment, that is worth visiting your site, then they really are hoping to find the information they wanted. It's easy to find? It's there at all? You have only seconds to convince them that your site can deliver what they want. Your visitors to find what they are looking for, click your browser's Back button to try another site failed?
Your site is ready for your visitors. It is written, structured, and that such information is clearly laid out and easy to find, is coded. If it is not, visitors to your site, either immediately, or worse will be forgotten by, it fails to deliver will be remembered as.
SEO ago
SEO SEM campaign is complete without. In addition, both for the purpose of SEO since search engines and users to improve the site, you may find that it would be enough on its own. In any case, SEM SEO benefits of other aspects to make it clear that, even if you're going to spend extra money on advertising and paid placement, SEO must be your first step in promoting your site .
Well explained with nice image