How to use SEO Personas and Scenarios - the business line

Posted by Ranjitsinh Chauhan Saturday, June 11, 2011


SEO and search engine advertising professionals, we live in a sea full of keyword phrases. We came to a keyword list for jobs and apply them to websites. A keyword list by using a search engine advertisers use ads, copy, ad groups and landing page content is determined now, and a professional architect to the SEO keyword list and create a Web site's future content can be viewed.

How to use seo personas and scenarios - the business line

There are at your disposal a number of free and paid keyword research tools are. Of course, as the search usability professional, I while many of these keyword research tool ... But the way you might think to use it.

Magnifying glass earch keyword research tools provide data. They give me the text entry box of commercial Web search engines, what the searchers to specify the type. Data and graphics that you can tell me about these tools for the design, which I can not, which can be very helpful if Architecting a Web site and determine possible scenarios for usability testing to find help.

However, keyword research tool I have not prepared for specific questions that a Web-seekers. I heard some colleagues present their reasons were for the use of keywords.

A search engine advertisers think? Okay, so I have a search engine, not a web search to the advertiser mental models heard. The context of a search engine optimizer? Now I have a SEO, do not listen to a web-seekers from professional mental models. And I am also a web developer or software engineer, not a search engine on the mental models has begun to receive. Really, tell your audience mental models, a Google software engineer?

I have only keyword research tool data when I materials, architecture, and you are not confident with adaptation strategies. Keyword research tools do not provide references. However, usability testing and keyword research data relating to the diaries, can provide the study data, Web search behavior with a clear understanding of SEO professionals.
Personas, scenarios, and Usability Testing

Kim Goodwin, the design of the digital age and a known UX (User Experience) for professional writers:

"A personality, a typical synthesized a series of interviews with real people to the user .. Each personality drive product design and basic design and feature list, which provides all the strategies, visual interface design, describe objectives" (Source: User rights always 
 personas to work for your site).

Usability as a search professional, I use the same personas the proverbial side of all parties involved (marketing, development / copywriting, administration, etc.) to get. Because if you architect, design and optimization of a website, you finally architect, design and optimize the website for your target audience, should be carefully weighed expectations of users and business goals.

If you have a website for usability testing, the visit to each test taker on the same scenario. Usability.gov by:

"A landscape should be a specific target on your site a short story about a specific user. Scenarios to questions, tasks and stories to bring users to your website and the website. Scenarios for both sites to design and usability testing are of crucial importance. (Source: Make-scenario).

I believe that SEO professionals need to understand the search environment. Web search ends at home or at work when searching the web? A keyword query is a repeat question, which is in regular or semi regular basis? A quick fact informational query or query at a dinner conversation on a mobile device?

The search environment are possible scenarios for usability testing.
Scenario Search

After Usability.gov include usability testing scenarios on how to perform a task, no information (in our case, a search function) should be. Usability tests will show how to achieve the task, the participants of the search, to the constraints (if any) encountered, and the website does not facilitate the completion of the landscape or.

Personally, I have seen volunteers or where you want to explore content on commercial Web search engines creatively come up with a complex way. Many times, they are not directly to the target site. You can:

* A Web site that provided the missing ingredients for the best guidance available
* Use Google (or another web search engine) to directly lead to the site.
Locate the desired link * Guide site.
* Click on the link to lead to the site.

I know that actually the most efficient way to locate the desired materials. However, I follow this practice. I see how important surfing habits as part of the query. About Ness and information scent and how strong these comments are a big part of search engine optimization.

If you write scenarios, it is incredibly important way of thinking, not lead to participants in the study. You want to use your keyword phrase, do not you put in your head. Web Search seekers in their natural environment, using their own language and tools for searching and finding the content you want - it's amazing what you can learn.

Over time, developed its test scenarios, the search interface and seeking behavior is growing. Ultimately, these situations can help better your needs and objectives, target audience ... To understand them better and create websites that can love both researchers and search engines.

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