Difference between SEO & SEM - Business Line

Posted by Ranjitsinh Chauhan Sunday, June 5, 2011



By the standards of most people the Internet is still very small. The development of new technologies and existing technologies appear at an extraordinary speed. With changes in technology, so that to describe the same terminology.

As a webmaster, I worked for three years. Ask a dozen people to define that term, and you will find many different answers. Webmaster developers, writers, marketers, designers, usability experts, technical support personnel, and yes, the SEO can be a great team leader. Or he / she can perform some or all of these tasks.

The same is true for search engine optimization. For many the term is new, and they do not know what it is SEO. Search Engine Marketing - the other is a synonym for SEO SEM. In my opinion it is a big difference between them.

Search Engine Marketing

I can see, SEM, but rather broad term. It has to promote all that the promotion of the site and its movement, its "stickiness" to enhance the search engine technology can be used, and sites that the business case (or companies), increasing the profits. SEO, however, is a subset of SEM.

Search Engine Marketing Search Engine Optimization, what are my opinion on the framework include the following:

Payments

He has only paid search engine or directory database, you can quickly add a site, not on site so that it can be found by search engines, on its own to create a practice. In the case of getting some search engines and directories listed only paid inclusion. For others, it is presented as an option. If you are willing to pay, your site is in descending order. It is also useful exercise, if you ever want to change the content because your site will be indexed more often and you can see how your changes affect the rating.

Traditional Advertising

Search engine results pages (SERPs) to be paid advertising. Normally, these ads appear to keywords entered into search engines and pay the feeling of the number of appearances with advertising. In other words, you pay for ads on your site or not someone is transmitting.

Pay Per Click (PPC) advertising

PPC ads easy to see. They are just text. PPC campaign is completely controlled by the advertiser. You decide which keywords should bring to your ad copy you write, and you decide how much are you willing to pay. And as the name suggests, only when someone clicks on your ad and comes to you to be paid locally. run PPC ads from Google and Overture are the two major networks, and each has its advantages and disadvantages, but in both cases (and money) should be plenty of time for monitoring and optimizing campaigns to spend.

The advantage of these systems

In contrast to pure SEO, SEM, these systems offer the advantage of immediacy. If you raise more for the traffic and visibility, and you have no problem with spending a lot of money, it can be a way.
Loss

She knew that it would not come true? Think of it this way: you have to spend time and money, to bring people to your site. What they see when they get there? They must convince the moment at least, your site is worth a visit if they really wanted the information that they had expected to get. Easy to find? He is there at all? You are only a few seconds to convince them that your site for you what they want. Your visitors will find what you are looking for, click your browser's Back button, failed to try another one?

Your site will be ready for your audience. It is structured to be written and make the information clear and easy to find coded needs. If it is not, or if your website visitors are quickly forgotten, or worse, it is not in a position to how to deliver recalls.

SEO ago

SEM SEO campaign would be complete without. In addition, since the aim is your site for search engines and SEO to improve the quality, you may find that it would be sufficient by itself. In any case meant SEM SEO benefits from other aspects that, even if you have extra money to spend on advertising and paid placement need, SEO will go a first step in promoting your site.

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